Adidas Football - "This is family"

Iris

Iris London, Reino Unido

7201

Título	This is family
Agencia	Iris
Campaña	This is family
Anunciante	adidas
Marca	Adidas Football
Fecha de primera difusión/publicación	2020 / 9
Sector Empresarial	Publicidad y comunicación
Lema	This is family
Sinopsis	Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse. The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos. The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.
Medio	Web Film
Duración	115 seconds
Edition House	Trim Editing
Director creativo	Henry Scotland
Director creativo	Rachid Ahouiyek
Miembro del equipo creativo	Charlie Parker
Miembro del equipo creativo	Jonny Marsh
Strategy/Planning	Ben Milligan
Senior Account Director	Theo Jenkins
Senior Account Executive	Dyfed Thomas
Productor de la agencia	Nadia Black
Productor de la agencia	Catharine Griffiths
Design Director	David Missen
Mid-weight Designer	Will Timney
Production (Agency)	Object & Animal
Director	Karim Huu Do
Montador	Elise Butt
Postproducción	ETC
Audio Post Production	750
Producción de sonido	Soundtree Music