Children - "Happn takeover 3"

J. Walter Thompson London

J. Walter Thompson London London, Reino Unido

5706

This ad is part of the ACT Responsible Collection

Marca: Children
País: Reino Unido

Anunciante: PLAN

Título	Happn takeover 3
Agencia	J. Walter Thompson London
Campaña	A date you can't refuse
Anunciante	PLAN
Marca	Children
Fecha de primera difusión/publicación	2015 / 11
Sector Empresarial	Derechos Humanos
Sinopsis	J. Walter Thompson London brought together global children's charity Plan UK and popular dating app Happn to raise awareness of the massive number of girls who are married before their 18th birthday. J. Walter Thompson London approached Plan UK with the idea of teaming with Happn and taking over their feed for a day. Today, instead of seeing lots of other single people to potentially connect with, over 400,000 Happn users in London will be presented with just one dating choice called Mark, repeated throughout their timeline. When users connect with Plan's stunt profile they will see a message that reads: "When we're free to date whoever we like, it's hard to imagine only having one option. So whether you like Mark or not, he's sticking around." The stunt aims to shine a light on the fact that while most girls in the UK get to choose if, who and when they marry, millions of girls around the world have that choice taken away from them.
Medio	Interactivo
Director ejecutivo de creación	Russell Ramsey
Productor	Toby Clifton
Productor	Nicola Mitchell
Director de proyectos	Rosanna Lawson
Director creativo	Will Helm
Director creativo	Will Brookwell
Realizador	Connor Pearce
Montador	Connor Pearce
Director de publicidad	Imogen Wilson
Responsable de cuentas de agencia	Ashley Box
Director de proyectos	Helena Wells
Managing Partner	Happn