Título | The Hornicultural Society |
Agencia | Ogilvy UK |
Campaña | The Hornicultural Society |
Anunciante | Relate |
Marca | Relate |
Fecha de primera difusión/publicación | 2023 |
Sector Empresarial | Salud y productos farmacéuticos |
Sinopsis | The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex. |
Medio | Case Study |
Duración | |
Senior TV Producer | Kim Parrett |
Director ejecutivo de creación | Jules Chalkley |
Director creativo | Andy Forrest |
Managing Partner | Katharine Easteal |
Director creativo | Nicola Wood |
Director de cuentas | Erica Wood |
Comprador de arte | Ross Walker |
Head of Offline Production | Justin Cairns |
Director de publicidad | Sarah Milsom |
Director de publicidad | Sarah Osmik |
Client Partner PR | Rachael Coomber-Nolan |
Deputy Executive Creative Director of Design | Luke Ridgway |
Comprador de arte | Jodie Woodhouse-Ward |
Responsable de la creación | Dede Laurentino |
Senior Producer | Sue Streatfield |
Senior Producer | Heather Hart |
Senior Creative Editor | Sara McAlpine |
Account Directors PR | Jennie Halliday |
Account Directors PR | Erica Cohen |
Illustrator | Marta Zafra |
Project Lead | Jason Jarvis |