Greater Anglia - "The Wonder of Christmas"

Atomic London

Atomic London London, Reino Unido

11901

Marca: Greater Anglia
País: Reino Unido

Anunciante: Greater Anglia Rail

Título	The Wonder of Christmas
Agencia	Atomic London
Campaña	The Wonder of Christmas
Anunciante	Greater Anglia Rail
Marca	Greater Anglia
Fecha de primera difusión/publicación	2023 / 11
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Filosofía	Greater Anglia, the train operating company covering London and East Anglia, is launching a festive 30” spot titled ‘The Wonder of Christmas’. The ad is inspired by the whimsical adventures of 'Alice in Wonderland,' following the success of their imaginative 'Where Wonder Starts' integrated brand campaign that launched in the summer. The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas to benefit from the ease, comfort, and joy of travelling with Greater Anglia. Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the magical Christmas destinations of East Anglia and London and into the cosy hearths of family homes. The Hare, Greater Anglia's emblematic figure, symbolises the swift and liberating experience of train travel with the brand. The campaign draws viewers into a yuletide narrative where the Hare becomes a festive guide, highlighting the festive destinations along Greater Anglia’s routes.
Medio	Televisión
Duración	30 seconds
Postproducción	Coffee & TV
Director de publicidad	David Metherell
Director de publicidad	Ela Hawran-Beaumont
Business Director	Katie Salt
Senior Account Manager	Olivia McDaid
Project Director	Alex Coxhill
Senoir Strategist	Randell Beckford
Director ejecutivo de creación	John Cherry
Miembro del equipo creativo	Greg Foy
Miembro del equipo creativo	Heather Keywood-Mistry
Head of Design	Loty Ray
Montador	Andrew Poole
Productora	Nexus Studios
Realizador	Florian Casper
Director de producción	Derek Walsh
Colorista	Lewis Crossfield
Post-production Producer	Kat Tallis
Música	Felt Music
Sonido	Clearcut Sound
Still photographer	Jess Griffiths
Photographer's Agent	Paul Cowen
Photography Agency	Horton-Stephens