National Accident Helpline - "Kevin"

The Corner

The Corner London, Reino Unido

7994

This ad is part of the ACT Responsible Collection

Marca: National Accident Helpline
País: Reino Unido

Anunciante: National Accident Helpline

Título	Kevin
Agencia	The Corner
Campaña	When it’s wrong, make it right.
Anunciante	National Accident Helpline
Marca	National Accident Helpline
Fecha de primera difusión/publicación	2017 / 6
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Medio	Televisión
Duración	30 seconds
Productora	Rogue Films
Director creativo	Tom Ewart
Miembro del equipo creativo	Jack Denyer
Miembro del equipo creativo	Niall Kerry
Productor	Kristie Girvan
Strategist	Ollie Gilmore
Account Service	Lizzie Clayton
Client Director	Debbie Britton
Client Director	Sue Carey
Realizador	Tom Barbor-Might
Productor	Maddy Easton
Sound Designer	Alex Wilson-Thame
Sound Designer	Lawrence Kendrick
Sound Designer	Graeme Elston
VFX Artist	Mark Holman-Harris