Pierre Jungers
Art Director at BETC
Paris Area, France, Francia
TítuloGame Chaingers
Campaña Game Chaingers
Anunciante UNICEF
PostedNoviembre 2018
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny.
Medio Sitios de Internet
Director de publicidad
Director de publicidad
Director de publicidad
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Director artístico
Responsable de la producción
Creative Tech
Music Creative Director

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