| Título | The Trash Collection 2021 |
| Agencia | Try Reklamebyrå |
| Campaña | The Trash Collection 2021 |
| Anunciante | IKEA |
| Marca | IKEA |
| Posted | Noviembre 2021 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Every year in Norway alone, over 3 million pieces of furniture are thrown away. Many of them from IKEA. As the champion of affordable products, IKEA furniture is therefore also seen as disposable - often ending up in the trash without good reason.So we addressed it head on. Through a brutally honest campaign, we went out and found real IKEA furniture that had been thrown away. We captured and collected actual IKEA “trash”; abandoned on the street, thrown at the dump and left behind at the beach. The furniture became an actual IKEA collection and the heroes of our campaign: The Trash Collection 2021. We gave the furniture a few spare parts and a wash, before putting them up for sale in IKEAs new second-hand stores - demonstrating how little it takes to give furniture a new life. |
| Medio | Televisión |
| Music Supervision | Apollo Music |
| Productora | Aparent |
| Miembro del equipo creativo | Eirik Sørensen |
| Miembro del equipo creativo | Caroline Riis |
| Director de cuentas | Trond Sandø |
| Director de proyectos | Marte Heiersted |
| Diseñador | Jeppe Gjesti |
| Adviser | Cecilie Helsvig |
| Productor digital | Erik Teigland |
| Realizador | Niels Windfeldt |
| Realizador | Kavar Singh |
| Fotógrafo | Niels Windfeldt |
| Director de fotografía | Oskar Dalsbakken |
| Productor de la productora | Aleksander Aurdal |
| FAD | Laura Ugolini |
| Montador | Henrik Pedersen |
| Music Supervision | Thore Garberg |
| Marketing Manager | Frode Ullebust |
| Marketing Communication Manger | Tobias Lien |
| Marketing Communication Specialist | Kristin Berge Jahr |
| Media Lead | Ulrikke Dahl |
| Online Artist | Sindre Hammersbøen |
| Grading/Online | Joakim Rissveds |
| Sonido | Andreas Waag Martinsen |
| Online Content Specialist | Susanne Reinertsen |
| Online Content Specialist | Beverley Getz Ivin |
| Integrated Media Manager | Åse-Marit Christensen |
| Casting | Hannah Foldøy |
| Producción | Alexei Moke |
| Producción | Espen Saur |
| BTS Photography | Espen Saur |
| Gaffer | Levi Gawron |
| Props | Alexei Mokel |
| Director creativo adjunto | Vic Bath |
| Director creativo adjunto | Dan Cummings |
| Design Director | Jeff Watkins |
| Designer | Jeff Watkins |
| Diseñador | Rasna Jaswal |
| Productor de la agencia | Kathryn Brown |
| Productor de la agencia | Laura Dubcovsky |
| Responsable de cuentas de agencia | Rob Feightner |
| Account Management Team | Matt Sinuita |
| Account Management Team | David Trembley |
| Account Management Team | Allison-Diaz Mercado |
| Strategy Team | Shaunagh Farrelly |
| Strategy Team | Spencer MacEachern |
| Director de publicidad | Melanie Somerville |
| Director de publicidad | Brandon Durmann |
| Diseñador gráfico | Elise Eik Ismar |
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