Título | In the Spotlight |
Agencia | BBDO New York |
Campaña | In the Spotlight |
Anunciante | The Stuttering Association for the Young (SAY) |
Marca | The Stuttering Association for the Young |
Fecha de primera difusión/publicación | 2021 / 9 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | This PSA had 2 objectives. First, to give kids who stutter the confidence to embrace their voices. And two, to encourage the rest of us to be patient, and give kids who stutter the space they need to say what they want to say. Testing proved that the PSA was highly effective. After watching the PSA, 60% of teens agreed that “living with a stutter is more challenging than I thought”. 63% said they were “more likely to interact with People who Stutter”. |
Medio | Televisión |
Duración | |
VFX Company | The Mill New York |
Worldwide Chief Creative Officer | David Lubars |
Director creativo | Lance Vining |
Director creativo | Gary Toit |
Responsable de conceptos / redactor | Aaron Marshall |
Productor de la agencia | Whitney Husnik |
Music Producer | Julia Millison |
Strategy Director | Dexter Blumenthal |
Strategist | Isabel Rendon |
Productora | Hungry Man |
Realizador | Alex Gorosh |
Productor | Sherra Fermino |
Director de fotografía | Eric Ulbrich |
Audio Post Production | Lime Studios |