| Título | The Abusive Teller Machine |
| Agencia | Rothco, part of Accenture Song |
| Campaña | The Abusive Teller Machine |
| Anunciante | Allied Irish Bank |
| Marca | AIB |
| Fecha de primera difusión/publicación | 2019 / 4 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Sinopsis | “Why do you need more money?” “Are you hiding money from me?” “If you’re lying, I’ll find out.” These were just some of the questions and threats that turned a simple, everyday experience into something insidious and eye-opening. |
| Filosofía | To demonstrate this and increase understanding and empathy for financial abuse victims, ROTHCO created the ‘Abusive Teller Machine’ - an AIB ATM that took on the controlling behaviour of a financially abusive partner when people attempted to withdraw money from their account. |
| Medio | Interactivo |
| Duración | |
| Productor de la agencia | Aisling O’Dwyer |
| Director ejecutivo de creación | Alan Kelly |
| Director creativo | Stephen Rogers |
| Director artístico | Matt Evans |
| Responsable de conceptos / redactor | James Pash |
| Diseñador | Gerard Sexton |
| Diseñador | Stephen Flynn |
| Business Director | Jimi McGrath |
| Director de cuentas | Emily Lyons |
| Responsable de cuentas de agencia | Amy Harrington |
| Strategy/Planning | Bronagh O’Donovan |
| Data Strategist | Jennifer Langan |
| Director de proyectos | Irene Sharkey |
| Director técnico | Daire Lennon |
| Realizador | Ross Whitaker |
| Productor | Aideen O’Sullivan |
| Montador | Robert Hegarty |
| Post-production Supervisor | Jen Connolly Raygun |
| Jefe de decorados | Joe Fallover |
Más creaciones
VER TODOSleeping Flags
- MARCA:
- O.N.E.
- AGENCIA:
- Rothco, part of Accenture Song
Sleeping Flags
- MARCA:
- O.N.E.
- AGENCIA:
- Rothco, part of Accenture Song
The Toughest Road Back
- MARCA:
- AIB
- AGENCIA:
- Rothco, part of Accenture Song