| Título | H.A.N.S. - The Hateful Audio Notification Service |
| Agencia | Philipp und Keuntje GmbH |
| Campaña | H.A.N.S. - The Hateful Audio Notification Service |
| Anunciante | Laut gegen Nazis |
| Marca | cake / Laut gegen Nazis |
| Fecha de primera difusión/publicación | 2022 / 11 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | We used a loophole in Spotify's system to add a report function for hateful content. Users can send any content directly from the Spotify app to our WhatsApp bot H.A.N.S. (Hateful Audio Notification Service) via the Share function. The bot analyzes the shared links, asks questions, classifies and generates a message for Spotify. The message is then tweeted and delivered to various Spotify email addresses. Just as easy and convenient as a built-in report function would. To publicize the bot, we hijacked Spotify's biggest campaign. As everyone waited for the new #spotifywrapped campaign to launch, we used the hashtag to promote our not-so-positive review of the last year on Spotify. We pointed out all the hateful content we found in 2022 while promoting the solution: our WhatsApp bot H.A.N.S. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Robert Müller |
| Director creativo | Nicolas Klein |
| Director ejecutivo de creación | Jonas Keller |
| Responsable de conceptos / redactor | Carolin Kolbinger |
| Senior Project Manager | Lena Reinke |
| Responsable de la creación | Diether Kerner |
| Agency | fischerAppelt AG |
| Director artístico | Laura Peter |
| Director de cuentas | Dirk Mävers |
| Senior UX/UI Designer | David Schubert |
| Productor | Lisa Krane |
| Senior Editor / Motion Designer | Klas Batschkus |
| Montador | Lisa Pawlowski-Neuber |
| Responsable de cuentas de agencia | Louis Sternberg |
| Trainee | Marilyn Salamov |
| Lawyer | Georg Fechner |
| Lawyer | Dr. Christian Anger |
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