Título | The Teabag Collection |
Agencia | Accenture Song (formerly Kolle Rebbe) |
Campaña | The Teabag Collection |
Anunciante | Hälssen & Lyon |
Marca | Hälssen & Lyon |
Fecha de primera difusión/publicación | 2017 / 3 |
Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
Sinopsis | Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers. |
Medio | Packaging, marcas y diseño |
Duración | |
Más información | www.teabagcollection.com |
Productora | Xxx |
Productora | Korefe |
Public Relations Agency | Michelberger Pr |
Productora | Rts Scholz Gmbh |
Director ejecutivo de creación | Sascha Hanke |
Music & Sound Design | Hastings |
Head of Design | Christian Doering |
Director creativo | Alexander Michaelsen |
Director creativo | Tim Esser |
Diseñador gráfico | Mitja Schneehage |
Retouch Artist | Tommy Szewczuk |
Responsable de cuentas de agencia | Isabell Wust |
Productor de la agencia | Ricarda Brieden |
Director de producción | Martin Luhe |
Artwork | Roy Philipp |
Fotógrafo | Imke Jansen |
Diseñador | Ayzit Bostan |
Realizador | Fabian Frinzel |
Cámara (persona) | Alexander Hildenberg |
Sound Designer | Oscar Meixner |