SYNC25 - "SYNC25"

adam&eveDDB

adam&eveDDB London, Reino Unido

5069

This ad is part of the ACT Responsible Collection

Marca: SYNC25
País: Reino Unido

Anunciante: The Valuable 500

Título	SYNC25
Agencia	adam&eveDDB
Campaña	SYNC25
Anunciante	The Valuable 500
Marca	SYNC25
Fecha de primera difusión/publicación	2024 / 1
Sector Empresarial	Ferias, eventos y festivales
Filosofía	A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership with Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
Medio	Redes Sociales
Duración	90 seconds
Banda Sonora	Synchronised
Productora	Biscuit Filmworks UK
Montaje	Trim Editing
Director de publicidad	Caroline Casey
Director de publicidad	Katy Talikowska
Director de publicidad	Rachel Dymond
Director ejecutivo de creación	Ant Nelson
Director ejecutivo de creación	Mike Sutherland
Director creativo	Darren Beresford
Director creativo	Richard Gayton
Productor de la agencia	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Business Director	Adam Patel
Director de cuentas	Miti Shah
Planning Director	Roisin Mulroney
Senior Planner	Catherine Willoughby
Director de proyectos	Amy Waldman
Diseñador	Scott Silvey
Realizador	Dan DiFelice
Productor	Adam Oyejobi
Managing Director/ Executive Producer	Rupert Reynolds-Maclean
Responsable de la producción	Emily Atterton
Assistant Director	James Murray
Director de fotografía	Harry Wheeler
Jefe de decorados	James Early
Responsable de vestuario / estilista	Wiz Francis
Hair and Makeup	Phoebe Llewellyn
Choreography	Supple Nam
Synchronised Swimming Coach	Adele Carlsen
Montador	Steve Shaw
Editorial Producer	Polly Kemp
Editorial Producer	Charlie Dalton
Postproducción	Selected Works
Executive Post Producer	Alex Fitzgerald
Post-production Producer	Libby Gandhi
Post Creative Director	Francois Roisin
2D Lead	Theajo Dharan
2D Artist	Mahesh Chandrasekaran
2D Artist	Richard Roberts
2D Artist	Valeria Scalamandre
Online Artist	Dave Wishart
Colorista	Mikey Rossiter
Audio Post Production	String & Tins
Sound Designer	Adam Smyth
Productor de sonido	Laura-Leigh Smith
Compositor de música	Luke Atencio