| Título | Anything But Sorry - The S Word |
| Brief | When they hear a baby has been born with Down syndrome, people often say “sorry”. But a new birth should be celebrated. So the Canadian Down Syndrome Society launched “Anything But Sorry”. At its core was a video, “The S-Word”, in which people with Down syndrome offered humorously inappropriate alternatives. It was backed by short films of Down syndrome families affected by the word “sorry”. And foul language warnings were added to popular YouTube videos containing the word. It all led a microsite where people shared more colourful welcomes that were “Anything But Sorry”. What do you say to parents who just had a child with Down syndrome? The responses given by people with Down syndrome in this video are humorous, and often even inappropriate. “There goes your sex life,” says one straight-faced man, while other responses are heavily laced with expletives. The right answer is simple, though: you can say anything but sorry. A new birth should be celebrated. The S-Word video was accompanied by videos of Down syndrome families affected by the word “sorry,” foul language warnings on popular YouTube videos and a microsite where people shared more colourful alternatives. |
| Agencia | FCB Canada |
| Campaña | Anything But Sorry |
| Anunciante | Canadian Down Syndrome Society |
| Marca | Canadian Down Syndrome Society |
| Posted | Noviembre 2018 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Sinopsis (Lengua original) | Sólo para suscriptores |
| Medio | Case Study |
| Montaje | Rooster Post Production |
| Responsable de la creación | N...y Cri.......nna Sólo para suscriptores |
| Responsable de la creación | J..f H...s Sólo para suscriptores |
| Responsable de conceptos / redactor | M...y H....es Sólo para suscriptores |
| Director artístico | M....el M....li Sólo para suscriptores |
| Director artístico | C..y Sa....ne Sólo para suscriptores |
| Director artístico | G..a M..n Sólo para suscriptores |
| Director artístico | E..a Ka......vic Sólo para suscriptores |
| Responsable de conceptos / redactor | J...ph Ve.....io Sólo para suscriptores |
| Illustrator | S...a O...ga Sólo para suscriptores |
| Illustrator | S...h C....er Sólo para suscriptores |
| Illustrator | A...da D....to Sólo para suscriptores |
| Illustrator | S...y F..g Sólo para suscriptores |
| Illustrator | L...n Fr....in Sólo para suscriptores |
| Vice President (VP) | T...y L...le Sólo para suscriptores |
| Managing Director | T...y L...le Sólo para suscriptores |
| Vice President (VP) | R...y J...bs Sólo para suscriptores |
| Managing Director | R...y J...bs Sólo para suscriptores |
| Director de cuentas | R..i S...h Sólo para suscriptores |
| Ejecutivo de cuentas | O...ia S...ie Sólo para suscriptores |
| Director of Integrated Production | S..f F...ch Sólo para suscriptores |
| Broadcast Producer | Ch.....ne Mi.....jko Sólo para suscriptores |
| Chief Strategy Officer | S....ey B...n Sólo para suscriptores |
| Planificador estratégico | E..n Le.....ier Sólo para suscriptores |
| Strategist | S....gh Ha....rd Sólo para suscriptores |
| UX Lead | K...ty Pl.....tis Sólo para suscriptores |
| Director de proyectos | A...ey Wh....er Sólo para suscriptores |
| QA Manager | L..a V....an Sólo para suscriptores |
| QA Analyst | P...r Pa....ne Sólo para suscriptores |
| QA Analyst | L...hi De....la Sólo para suscriptores |
| Print Producer | B...e E...s Sólo para suscriptores |
| Studio Manager | S....oz M...k Sólo para suscriptores |
| Production Mac Artist | B...y Ma.....kis Sólo para suscriptores |
| Realizador | E...s Ca....ll Sólo para suscriptores |
| Realizador | S...t D....er Sólo para suscriptores |
| Director of Photography | S...t D....er Sólo para suscriptores |
| Director de fotografía | S....en Mc.....lin Sólo para suscriptores |
| Casting - Jigsaw Casting | S...ta L..z Sólo para suscriptores |
| Productor ejecutivo | M....sa K..n Sólo para suscriptores |
| Montador | C...s P....ns Sólo para suscriptores |
| Montaje | R...r S....os Sólo para suscriptores |
| Montador | S...t D....er Sólo para suscriptores |
| Colorista | A...ew E....th Sólo para suscriptores |
| Online Facility | M..e B...op F..t Y..k �...FX Sólo para suscriptores |
| Flame Artist | E...e M...ak Sólo para suscriptores |
| Productor de la productora | A...n B...g Sólo para suscriptores |
| Música | G....on Ma....ws Sólo para suscriptores |
| Public Relations | S....on St.....iuk Sólo para suscriptores |
| Director de publicidad | L...a La....ce Sólo para suscriptores |
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