Título | Welcome New Vaginas (135 s) |
Agencia | Wunderman Thompson |
Campaña | Welcome New Vaginas |
Anunciante | LifeCup |
Marca | LifeFemT |
Fecha de primera difusión/publicación | 2023 / 4 |
Sector Empresarial | Salud, higiene y productos farmacéuticos |
Sinopsis | We created LifeFemT, the first intimate wash for trans women with vaginoplasty.Together with the trans community and the most important specialists in gender affirmation, we identify the main ingredients, needed for the daily care of these new vaginas. Creating a specialized formula based on a composition of amino acids and lipid complex, which protects and restructures the skin providing cellular nutrition, tissue rehabilitation, elasticity and hydration. A perfect balance for daily use by transgender women.A product with the purpose and message of inclusion for a community who deserves the proper visibility in the society. |
Medio | Interactivo |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Director ejecutivo de creación | Sergio Tenjo |
Director ejecutivo de creación | Pipe Ruiz Pineda |
Director creativo | Patricio Vargas |
Planificador estratégico | Natalia Castaño |
Director artístico | Juliana Martínez |
Director artístico | Paula Ramírez |
Director de cuentas | Paula Parra |
Ejecutivo de cuentas | Juan David Convers |
Montador | Roberto Ramírez |
Motion Graphics Designer | Alan Ramírez |
Realizador | Macarena Films |
Realizador | Sole Olarte |
Director de fotografía | Macarena Films |
Director de fotografía | Lucas Sempere |
Productor ejecutivo | Macarena Films |
Productor ejecutivo | Miche González |
Música | Diego Cáceres |
Empresa de creación sonora | Diego Cáceres |
Responsable de la creación | Sebastian Tarazaga |
Responsable de la creación | Daniel Minaker |
Responsable de la creación | Daniel Payan |
Director creativo | Sebastian Rodriguez |
Social Media Manager | Sofia Isaza |