| Título | Coliseum |
| Agencia | Energy BBDO |
| Campaña | Raid® Entomology Lab Experiment Videos |
| Anunciante | S.C. Johnson |
| Marca | Raid® Insecticides |
| Posted | Noviembre 2015 |
| Sector Empresarial | Productos para la casa y mantenimiento |
| Sinopsis | he Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around. |
| Medio | Televisión y Cine |
| Director ejecutivo de creación | Mike Roe |
| Director creativo | Zac Rybacki |
| Director creativo adjunto | Chad Verly |
| Director creativo adjunto | Nicolas Mejia |
| Productor de la agencia | Matt Scoville |
| Music Producer | Dan Kuypers |
| Productor ejecutivo | Vince Murray |
| Productor ejecutivo | Evp |
| Productor ejecutivo | Head of Integrated Production |
| Productor ejecutivo | Melissa Barany |
| Montador | Mark McCutcheon |
| Efectos especiales | Jason Voke |
| Productora | WhizBang |
| Media Agency | PHD (Chicago) |
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