Título | Sandy & Wes Flock to London |
Agencia | St. Luke’s Communications |
Campaña | Spread Your Wings |
Anunciante | South Western Railway |
Marca | South Western Railway |
Fecha de primera difusión/publicación | 2022 / 11 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Sinopsis | In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play. |
Filosofía | South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR. The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars. Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning. In its own recent research South Western Railway found that 71% of respondents felt more positive about travelling with SWR after seeing the brand’s first TVC which introduced the avian ambassadors Sandy and Wes, in February this year. |
Medio | Televisión |
Duración | |
Sonido | Factory Studios |
Media Agency | the7stars |
Director de publicidad | Calli Ward |
Director de publicidad | Ian Humphreys |
Director de publicidad | Stephanie Stockman |
Director ejecutivo de creación | Richard Denney |
Miembro del equipo creativo | Darren Keff |
Miembro del equipo creativo | Phillip Meyler |
Miembro del equipo creativo | Leah Winson |
Miembro del equipo creativo | Rhianna Travers |
Agency TV Producer | Jenny Busby |
Creative Producer | Anna-Marie Mennecier |
Creative Producer | Dee Antoniou |
Chief Strategy Officer | Dan Hulse |
Planner | Joanna Barnett |
Business Director | Leanne Silman |
Director de cuentas | Vicci Goulder |
Senior Account Manager | Naomi Hollowday |
Productora | Nexus Studios |
Directors | Smith & Foulkes |
Productor ejecutivo | Mike Bell |
Productor | Belinda Isaacs |
Director de producción | Edith Chappey |
CG Supervisor | Dave Hunt |
Environment Designer | Milan Baulard |
Environment Designer | Helen Castelow |
Prop Designer | Andreea Tocilescu |
Toolkit Designer | Callum Strachan |
Lead Rigging | Niko Rossi |
Rigging | Nayla Nassar |
3D Animator | Ricardo David |
3D Animator | Clément Fassler |
3D Generalist | James Drummond |
3D Generalist | Fabien Glasse |
Toolkit 3D Generalist | Eder de Souza |
Matte Painting | Umeshu Lovers |
Matte Painting | Guitty Mojabi |
Lead Lighter | Carl Kenyon |
Lighter | Matilde Vinther |
Lead Compositor | Sacha Danjou |
Compositor | Sander Saks |
Compositor | Heather Costa |
Assistant Editor | Andrea Zantiras |
PR & Marketing | Valentina Tarelli |
PR & Marketing | Nancy Edmondson |
PR & Marketing | Isobel Wise |
PR & Marketing | Steph Anjo |
Postproducción | Nineteentwenty |
Sound Engineer | Josh Campbell |
Música | Native Music |
Diseñador | Ben Gilbey |
Diseñador | Vanisha Mistry |