| Título | Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer |
| Agencia | DDB Group Germany |
| Campaña | Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer. |
| Anunciante | Pink Ribbon Inc. |
| Marca | Pink Ribbon Germany |
| Fecha de primera difusión/publicación | 2016 / 6 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Sinopsis | Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story. |
| Medio | Case Study |
| Duración | |
| Director creativo | Eric Schoeffler |
| Director creativo | Myles Lord |
| Director creativo | Tom Hauser |
| Director creativo | Konradin Resa |
| Director creativo | Nikolai Diepenbrock |
| Responsable de conceptos / redactor | Edward Sedelius |
| Responsable de conceptos / redactor | Taria Hocke |
| Director artístico | Lilli Langenheim |
| Director artístico | Isabella Jorgensen |
| Director artístico | Marc Kaufholz |
| Fotógrafo | Hannes Caspar |
| Planificador de cuentas | Tom Hormann |
| Illustrator | Sebastian Hudert |
| Social Media Manager | Philipp Ciba |
| Comprador de arte | behind the scenes GmbH, Berlin |
| DIRECTOR DE SERVICIO AL CLIENTE | David Barton |
| Responsable de cuentas de agencia | Catrin Schmid |
| Responsable de cuentas de agencia | Paul Dombek |
| Responsable de cuentas de agencia | Nabila Korte |