| Título | NBA - Pets |
| Agencia | Africa |
| Campaña | NBA - Pets |
| Anunciante | AB Inbev |
| Marca | Budweiser |
| Posted | Octubre 2020 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Sinopsis | NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans. The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep the sofa all to themselves during quarantine have just been down ranked to the floor again. They lost their spot on the most exclusive throne in any home. As NBA sponsor in Brazil, Budweiser knows it has to take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these real kings and queens at home. Bud has made a partnership with the largest Pet Care shop of Brazil to create special dog beds for this special kind of royalty. Influencers have received it in firsthand to promote the action, but the dog bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs. That way, fans get their thrones ensured to watch the basketball Kings while dogs and cats enjoy NBA on the comfort of their own little beds. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Sergio Gordilho |
| Director ejecutivo de creación | Matias Menendez |
| Director creativo | Fernando Marar |
| Director creativo | Rodrigo Barbosa |
| Miembro del equipo creativo | Alexandre Giampaoli |
| Miembro del equipo creativo | Lucas Adam |
| Digital Strategy | Alexandre Dourado Navaro |
| Miembro del equipo creativo | Bruno Reis |
| Digital Strategy | Bruno Reis |
| Miembro del equipo creativo | Joao Corazza |
| Digital Strategy | Joao Corazza |
| Supervisor de clientes | Heloisa Pupim |
| Supervisor de clientes | Francine Pellacani |
| Supervisor de clientes | Juliana Pastori $ |
| Director medios comunicación | Rodrigo Famelli |
| Director medios comunicación | Tony Arbex |
| Director medios comunicación | Bruna Morano |
| Director medios comunicación | Leonardo Cezar de Araujo |
| Director medios comunicación | Fabio Vanucci |
| Planificador de cuentas | Aldo Pini |
| Planificador de cuentas | Wesley Gagliano |
| Agency Producers | Rodrigo Ferrari |
| Agency Producers | Tais Olhiara |
| Agency Producers | Ian Inglez |
| Productora | Stink Films |
| Director de fotografía | Yuri Maranhão |
| Director artístico | Patricia Pereira |
| Assistant Director | Rodrigo Bontempo |
| Assistant Director | Andrea-Cristina de Campos |
| Nani Matias | |
| Production Coordinator | Carolina Cherobim |
| Costume | Ana Cardoso |
| Make-Up Artist | Eliane-Regina Aptz |
| Hair | Eliane-Regina Aptz |
| Executive Producers | Renata Dumont |
| Executive Producers | Carolina Junqueira |
| Executive Producers | Tico Cruz |
| Productor ejecutivo | Camila Martinez |
| Productor ejecutivo | Ana Gazal |
| Productor ejecutivo | Marcela Amstalden |
| Montador | Giordano Maestrelli |
| Postproducción | Marilia Ramos |
| Postproducción | Clan VFX |
| Colorista | Osmar Jr. |
| Productor de sonido | Filipe Derado |
| Empresa de creación sonora | Rodrigo Tedesco |
| Mixing | Audioink team |
| Director de publicidad | Bruna Buas |
| Director de publicidad | Alice Alcantara e Carolina Caracas Gargione |
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