| Título | The Screen Jacket by Lenovo |
| Agencia | Ogilvy Paris |
| Campaña | The Screen Jacket |
| Anunciante | Lenovo |
| Marca | Lenovo |
| Fecha de primera difusión/publicación | 2015 / 12 |
| Sector Empresarial | Ordenadores personales, organizadores personales (PDAs) y calculadoras |
| Sinopsis | What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. |
| Medio | Product Design/Development |
| Duración | |
| Mercado | Francia |
| Director ejecutivo de creación | Baptiste Clinet |
| Director creativo | Paul Krietmann |
| Director artístico | Clara Noguier |
| Responsable de conceptos / redactor | Olivier Le Lostec |
| Head of Integrated Production | Antoine Bagot |
| Integrated Producer | Marine Redon |
| Integrated Producer | Ivan Pejcic |
| Director de cuentas | Augustin Neuve Eglise |
| Responsable de cuentas de agencia | Kevin Donati |
| Productora | Pavillon Noir |
| Productor | Ghislain de La Chaise |
| Realizador | Alliocha Madeuf |
| Realizador | Paul Lombard |
| Realizador | David Hugonot |
| Fotógrafo | Elise Gerosa |
| Marketing Director Lenovo, Europe | Laurent La Rocca |
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