Francesco Russo
Strategist at Doing
Roma, Italia
TítuloTaste of Tohoku
Agencia
Campaña Taste of Tohoku
Anunciante The Reconstruction Agency
Marca The Reconstruction Agency of Japanese Government
Fecha de primera difusión/publicación 2015 / 11
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is "Taste of Tohoku", the brand designed to re-launch the exportation of Tohoku products. 
Medio Case Study
Duración
Director creativo
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Strategist
Strategist

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