Título | Taste of Tohoku |
Agencia | Doing |
Campaña | Taste of Tohoku |
Anunciante | The Reconstruction Agency |
Marca | The Reconstruction Agency of Japanese Government |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Sinopsis | Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is "Taste of Tohoku", the brand designed to re-launch the exportation of Tohoku products. |
Medio | Case Study |
Duración | |
Director creativo | Domenico Manno |
Director artístico | Francesco Grandazzi |
Responsable de conceptos / redactor | Federica Rosati |
Responsable de conceptos / redactor | Graziano Nani |
Strategist | Francesco Russo |
Strategist | Simona Melani |