Interfel - "Jamais trop"

LGM&co

LGM&co Paris, Francia

6618

Marca: Interfel
País: Francia

Anunciante: INTERFEL

Título	Jamais trop
Agencia	LGM&co
Campaña	Jamais trop
Anunciante	INTERFEL
Marca	Interfel
Fecha de primera difusión/publicación	2022 / 4
Sector Empresarial	Verduras frescas, fruta
Lema	Never too much with fresh fruit and vegetables.
Sinopsis	The film "Never Too Much" is a surprising and unexpected film, especially from a sector. It is a societal and authentic mirror film that plays on the parallel between the diversity of society and the diversity of fresh fruit and vegetables. society and the diversity of fresh fruit and vegetables. The film is made up of a succession of pop and colourful sketches that turn society's preconceptions on their head one by one thanks to the label NEVER TOO MUCH. Whether we are a human being, a fruit or a vegetable, in life we are "never too much", round, powerful, tender, intense... A generational film with strong emotional power thanks to the universality of the message, the tolerance of the subject, the openness to all differences. It gives fresh fruit and vegetables a modern and appealing image among the target group of millennials. "Eat your soup", "finish your green beans", "eat at least 5 fruits and vegetables a day". vegetables are too often associated with state or parental injunctions. parental injunctions. And yet, fruit and vegetables are the new stars of our diet... and advertising: to sell processed food products (vegetable soup, fruit juices, etc.), they are and advertising: to sell processed food products (vegetable soup, fruit juice, etc.), hygiene products (peach shower gel, etc.) and even new online shopping services (Getir, Gorillaz...). Unfortunately, fresh fruit and vegetables are often perceived as a constraint vs. a pleasure for the target group, 25-34 year olds. And yet it is the most attractive section of the supermarket is the most attractive thanks to all the diversity that makes up the stall: colours, flavours textures and fragrances. THE DIRECTOR – 30 UNDER THE SPOTLIGHT CHARLOTTE ABRAMOW The 30-second clip, directed by Charlotte Abramow, is a journey into a colourful world of diversity and change, where there is 'never too much', and is set to Depeche Mode's 1981 hit 'Just Can't Get Enough'. She plays on the similarities between the tastes and appearances of colourful characters: fruits and vegetables are never too hairy, never too round, never too mature, etc., with a sense of frivolity and indulgence that contrasts with the tone of most dietary recommendations.
Filosofía	The film is made up of a succession of pop and colourful sketches that turn society's preconceptions on their head one by one thanks to the label NEVER TOO MUCH. Whether we are a human being, a fruit or a vegetable, in life we are "never too much", round, powerful, tender, intense... A generational film with strong emotional power thanks to the universality of the message, the tolerance of the subject, the openness to all differences. It gives fresh fruit and vegetables a modern and appealing image among the target group of millennials.
Problema	"Eat your soup", "finish your green beans", "eat at least 5 fruits and vegetables a day". vegetables are too often associated with state or parental injunctions. parental injunctions. And yet, fruit and vegetables are the new stars of our diet... and advertising: to sell processed food products (vegetable soup, fruit juices, etc.), they are and advertising: to sell processed food products (vegetable soup, fruit juice, etc.), hygiene products (peach shower gel, etc.) and even new online shopping services (Getir, Gorillaz...).
Medio	Televisión
Duración	47 seconds
Mercado	Francia
Banda Sonora	Just can’t get enough – Depeche Mode
Productora	Big Productions
Realizador	Charlotte Abramow
Director creativo	Nicolas Gandrillon
Designer/Art Director	Timothée Dumas
Designer/Art Director	Delio Verna-Levieux
Director de producción	Florian Simon
Director de publicidad	Sophie Pedrosa
Director de publicidad	Lise Jacob
Director de publicidad	Loïs Caborderie
Director de publicidad	Justine Martineau
Director de publicidad	Maëlle Gruillot