Título | #McDriveKing |
Agencia | TBWA\PARIS |
Campaña | The Directional billboard |
Anunciante | McDonald's |
Marca | Mc Drive |
Fecha de primera difusión/publicación | 2016 / 2 |
Sector Empresarial | Restaurantes y comida rápida |
Filosofía | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
Medio | Interactivo |
Duración | |
Mercado | Francia |
Productora | \ELSE |
Marketing Director | José Jacinto |
Supervisor depublicidad | Bérangère Dubuc |
Director ejecutivo de creación | Benjamin Marchal |
Director ejecutivo de creación | Faustin Claverie |
Director artístico | Philippe Taroux |
Responsable de conceptos / redactor | Benoit Leroux |
General Manager | Luc Bourgery |
Director de cuentas | Matthéo Pressmar |
Ejecutivo de cuentas | Gaël D |
Productor de la productora | Maxime Boiron |
Productor de la productora | Jennifer Bauche |
Jefe de decorados | Eddy Penot |
Realizador | Olivier Corre |
Fotógrafo | Yoann Stoeckel |