Título | Watermark Recruitment |
Agencia | Y&R Praha |
Campaña | Watermark Recruitment |
Anunciante | Y&R |
Marca | Y&R |
Fecha de primera difusión/publicación | 2016 / 2 |
Sector Empresarial | Agencias de publicidad |
Lema | Advertising Agencies, watch out! |
Sinopsis | If you have ever worked in an advertising agency, you know that Art Directors, spend countless hours on stock photo sites desperately searching for images covered in watermarks to find the perfect one for their creative directors' presentation. With a simple twist, the agency Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site (www.dreamstime.com) to turn their watermarks into a potentially lethal recruitment ad. Advertising Agencies, watch out! |
Medio | Interactivo |
Mercado | Estados Unidos |
Más información | http://www.dreamstime.com/royalty-free-stock-image-firefighter-work-image27401676 |
Director ejecutivo de creación | Tereza Sverakova |
Responsable de conceptos / redactor | Santiago Cosme |
Director artístico | Atila Martins |