Título | Swisscom The most hated vending Machine |
Brief | Swisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net. |
Agencia | HeimatTBWA\ |
Campaña | Swisscom The most hated vending Machine |
Anunciante | Swisscom |
Marca | Swisscom Mobile Cellular Network |
Posted | Noviembre 2018 |
Sector Empresarial | Servicios de telefonía móvil, WAP |
Sinopsis | Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way. |
Medio | Mobile Advertising |
Director creativo | Arne Stach |
Director creativo | Malte Bülskämper |
Responsable de conceptos / redactor | Franziska-Maria Kaul |
Responsable de conceptos / redactor | Fabian Rössler |
Director artístico | Anja Michel |
Productora | Rocket Film |
Realizador | Tobias Weber |
Productor de la productora | Ricardo Colacurcio |
Productor de la agencia | Alexander Münzer |
Responsable de la creación | Guido Heffels |
Responsable de la creación | Matthias Storath |
Design | Marcel Frömming |
Director de cuentas | Till Hopf |
Responsable de cuentas de agencia | Kathrin Eiglsperger |
Productor ejecutivo | Kerstin Reulen |
Cinematografia | Ralph Baetschmann |
Montador | Andrej Gontcharov |
Grade | Garry Maddison |