Título | So Good |
Agencia | FRED & FARID Los Angeles |
Campaña | Life Insurance So Good You Might Wish You Didn't Have It |
Anunciante | Ladder |
Marca | Ladder |
Fecha de primera difusión/publicación | 2021 / 10 |
Sector Empresarial | Seguros |
Filosofía | Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way. |
Medio | Televisión |
Duración | |
Director de publicidad | Olivia Borsje |
Director de publicidad | Casey Dubie |
Director de publicidad | Conor Coughlan |
Director de publicidad | Liana Corwin |
Responsable de la creación | Fred & Farid |
Director creativo | Chelsea Steiger |
Business Director | Nathan Smith |
Responsable de conceptos / redactor | Hilary Smith |
Strategist | Jess Neill |
Productor ejecutivo | Amanda Van Caneghem |
Productor de la productora | Kristin Childers |
Productora | Kapsized |
Realizador | Casey Storm |
Productor ejecutivo | Jed Herold |
Productor ejecutivo | Scott Kaplan |
DP | Jake Polonsky |
Productor de la productora | John Gilliland |
Montaje | Exile Editorial |
Montador | Matt Murphy |
Assistant Editor | Eduardo Wong |
Productor ejecutivo | CL Kumpata |
HOP | Jennifer Locke |
Postproducción | David Won |
Colorization | Co3 / Los Angeles |
Colorista | Sean Coleman |
Senior Producer | Matt Moran |
Finishing | Cosmo Street |
Finishing | Taylor Armstrong |
Sonido | Lime Studios |
Mixer | Sam Casas |
Productor ejecutivo | Susie Boyajan |