| Título | Follow The Arches - Next Exit |
| Agencia | Cossette |
| Campaña | Follow The Arches |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Fecha de primera difusión/publicación | 2017 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | Glimpses of the McDonald’s logo are used to create a minimal, globally-adaptable wayfinding system. |
| Medio | Exterior |
| Global Chief Creative Officer | Carlos Moreno |
| Global Chief Creative Officer | Peter Ignazi |
| Director creativo | Craig McIntosh |
| Director creativo | Jaimes Zentil |
| Director creativo | Guy Moore |
| Director artístico | Spencer Dingle |
| Director artístico | David Theroux |
| Responsable de conceptos / redactor | Jordan Hamer |
| Responsable de conceptos / redactor | Philippe Brassard |
| Diseñador | Oleg Portnoy |
| Diseñador | Corey Way |
| Artista de producción | Graham Washer |
| Retocador | Trevor Gauthier |
| Studio Director | Raquel Mullen |
| Account Coordinator | Megan Smith |
| Ejecutivo de cuentas | Valerie Mascarin |
| Director de cuentas | Nicole Bakker |
| Director de cuentas | Geoff Wilton |
| SVP | Kathy McGuire |
| Managing Director | Kathy McGuire |
| Media Agency | OMD Toronto |
| Productora | Novus |
| Chief Marketing Officer (CMO) | Antoinette Benoit |
| Marketing Officer | Hope Bagozzi |
| Senior Marketing Manager | Chuck Coolen |
| Senior Manager, Advertising, Media & Partnerships | Solange Bernard |
| Regional Marketing Supervisor | Andrew Mumford |
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