Driveway.com - "Harpist"

Bruiser San Francisco, Estados Unidos

1652

Marca: Driveway.com
País: Estados Unidos

Anunciante: Lithia & Driveway

Título	Harpist
Agencia	Bruiser
Campaña	Driveway
Anunciante	Lithia & Driveway
Marca	Driveway.com
Fecha de primera difusión/publicación	2022 / 8
Sector Empresarial	Concesionarios de automóviles
Filosofía	Driveway.com, Lithia & Driveways (LAD) online car retailer, has launched a nationwide broadcast and social campaign featuring visions of customers buying vehicles from wondrous and fanciful settings. Created by agency Bruiser in collaboration with FANCY and Director MAPP, the campaign promises customers the ability to “Buy or Sell a Car from Your Happy Place.” The campaign marks a big step for the nation’s 2nd largest automotive retailer. Though LAD has existed since 1946 and is a mainstay in the S&P 500, Driveway represents the company’s first commitment to building a national consumer brand. “Our manufacturers provide our store network with the air-cover of strong brand advertising.” Celeste continued, “With Driveway, we knew we’d have to do that for ourselves. This meant developing a big, creative brand idea that can serve our business and delight our customers for years to come.” The latest spot in the campaign is a splashy tale in which a surfer shops for a car while riding a giant wave and having her hair brushed by a mermaid. Taking a meditative posture, she explains Driveway’s “totes chill vibes” to a chatty dolphin. Another equally whimsical vision of a Happy Place is set in a magical forest where gigantic cuddly cats and hot cocoa trains are part of a relaxing experience for a laidback dude and an inquisitive talking deer. Both spots used a blend of in-camera and visual effects magic to deliver a blend of comedic timing, sincere performance, and fantastical environments.
Medio	Redes Sociales
Duración	15 seconds
Más información	driveway.com
Executive Creative Director, Copywriter	Nick Strada
Creative Director, Copywriter	Michael Howard
Productor ejecutivo agencia	Robbie Veltman
Strategy Director	Ian Chee
Strategist	Heather LeFevre
Management Supervisor	Kelsey Zeller
Productora	FANCY Content
Realizador	Steve Mapp
Productor ejecutivo	Morna Ciraki
Managing Director	Robert Wherry
Productor delegado	Oliver van Beek
Director de fotografía	Trent Opaloch
Jefe de decorados	Michelle Foote-Derrick
Montaje	Cut+Run
Montador	Pete Koob
Assistant Editor	Stefan Manz
Editorial Company Executive Producer	Deanne Mehling
Editorial Senior Producer	Kristen Jenkins
VFX Company	LIGHT VFX
Founder/VFX Supervisor	Antoine Moulineau
VFX Supervisor	Eric Rosenberg
Chief Operating Officer (COO)	Guillaume Raffi
VFX Producer	Olivia McLean
Head of CG	Raphaël Bot-Gartner
CG Supervisor	Landry de Oliveira
FX Supervisor	Hugo Astesano
Creature Artist	Chloe Roberts
Postproducción	Jogger SF
Post Creative Director	Andy Brown
Lead Flame Artist	Brendan Crockett
Flame Artist	Todd Hemsley
Colorista	Adolfo Martinelli
Color Senior Producer	Jordan Sharon
Color Senior Producer	Katia Nicolova