Reporters Ohne Grenzen - "Eloquence"

DDB Hamburg

DDB Hamburg Hamburg, Alemania

5873

This ad is part of the ACT Responsible Collection

Marca: Reporters Ohne Grenzen
País: Alemania

Anunciante: Reporters Without Borders

Título	Eloquence
Título (Lengua original)	Wortgewalt
Agencia	DDB Hamburg
Campaña	The Weapen
Anunciante	Reporters Without Borders
Marca	Reporters Ohne Grenzen
Fecha de primera difusión/publicación	2016
Sector Empresarial	Derechos Humanos
Filosofía	To set an example against the violent suppression of freedom of speech, Reporter without Borders (RWB) and the creative agency DDB Hamburg developed THE WEAPEN – the “weapon” for freedom of information. At the beginning of 2016, 144 limited edition pens were produced – symbolising the 144 journalists that were killed pursuing stories in 2015. The pens were made from fired-off bullet casings: the bullets are mounted, engraved and stored in ammunition boxes by hand. A film (attached) documents the production process. THE WEAPEN is available in the RWB online shop: www.reporter-ohne-grenzen.de/shop/100% of the proceeds will be invested in RWB projects.
Problema	All around the globe, journalists are victims of violence. Just doing research about authoritarian regimes or organised crime can be life-threatening. In 2015, 144 reporters were killed. And with their lives, the principle of freedom of information has been lost.
Medio	Prensa y publicaciones
Duración	95 seconds
Managing Director	Fabian Roser
Director creativo	Jan-Hendrik Scholz
Director creativo	Nicolas Schmidt-Fitzner
Director artístico	Christian Baur
Responsable de conceptos / redactor	Thimon Machatzke
Director artístico	Eva Schramm
Director artístico	Vitali Wachramejew
Director artístico	Pascal Rößler
Director artístico	Quentin Frémont
Responsable de conceptos / redactor	Nicolas Berg
DIRECTOR DE SERVICIO AL CLIENTE	Sönke Bruns
Director de proyectos	Carolin Sonnenschein
Director ejecutivo de creación	Fabian Roser