S7 - "EARTH7. The space rover destined for Earth"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Países Bajos

Premios

29914

This ad is part of the ACT Responsible Collection

Marca: S7
País: Países Bajos

Anunciante: S7

Título	EARTH7. The space rover destined for Earth
Brief	To 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination.
Agencia	Wieden + Kennedy Amsterdam
Campaña	Earth7
Anunciante	S7
Marca	S7
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis	75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth.
Medio	Branded Content
Duración	237 seconds
Director de publicidad	Tatiana Fileva
Marketing Director	Eleonora Romanova
Director de publicidad	Natalia Kozlova
Director de publicidad	Alexey Krasnov
Director de publicidad	Elmira Agaeva
Director de publicidad	Irina Kolesnikova
Postproducción	MPC Amsterdam
Director ejecutivo de creación	Mark Bernath
Director ejecutivo de creación	Eric Quennoy
Director creativo	Joe Burrin
Director creativo	Evgeny Primachenko
Director artístico	Teresa Montenegro
Responsable de conceptos / redactor	Jake Barnes
Responsable de conceptos / redactor	Annika Taneja
Diseñador multimedia	Gustav von Platen
Planificador de cuentas	Martin Weigel
Planificador de cuentas	Alexandre Janneau
Director de cuentas	Clare Pickens
Director de cuentas	Jorge Fesser
Responsable de cuentas de agencia	Yulia Prokhorova
Responsable de cuentas de agencia	Lizzie Murray
Director de proyectos	Cory Chonko
Business Affairs	Kacey Kelley
Productora	ISD group