| Título | The Piccards |
| Agencia | Droga5 |
| Campaña | Wild Rabbit |
| Anunciante | LVMH Moët Hennessy - Louis Vuitton S.A. |
| Marca | Hennessy |
| Fecha de primera difusión/publicación | 2016 / 4 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master. |
| Medio | Televisión |
| Duración | |
| Productora | Anonymous Content |
| Chairman | David Droga |
| Responsable de la creación | Ted Royer |
| Director creativo | Alexander Nowak |
| Director creativo | Felix Richter |
| Responsable de conceptos / redactor | Phil Hadad |
| Director artístico | Marybeth Ledesma |
| Responsable de la producción | Ben Davies |
| Productor ejecutivo | David Cardinali |
| Productor de la agencia | Sam Marx |
| Chief Strategy Officer | Jonny Bauer |
| Strategist | Elaine Purcell |
| Strategist | Danielle Travers |
| Strategist | Zack Cohn |
| Strategist | Delphine McKinley |
| Executive Group Director | Steven Panariello |
| Director de cuentas | Patrick Rowley |
| Jefe de cuentas | Kendra Schaaf |
| Responsable de cuentas de agencia | Andrew DeMatos |
| Responsable de cuentas de agencia | Rebecca Warren |
| Director de proyectos | Dean Farella |
| Productora | Somesuch |
| Realizador | Daniel Wolfe |
| Productor ejecutivo | Eric Stern |
| Productor ejecutivo | SueEllen Claire |
| Responsable de la producción | Kerry Haynie |
| Director de fotografía | Tom Townend |
| Productor de la productora | Lee Groombridge |
| Fotógrafo | Chris Parks |
| Montaje | Cosmo Street |
| Montaje | Trim |
| Montador | Tom Lindsay |
| Montador | Julie Walsh |
| Montador | Magda Plugowska |
| Montador | Elise Butt |
| Productor ejecutivo | Maura Woodward |
| Productor de la productora | Anne Lai |
| Postproducción | The Mill |
| Responsable de la producción | Sean Costello |
| Productor de la productora | Nirad Russell |
| Producción musical | Woodwork Music |
| Compositor de música | Phil Kay |
| Empresa de creación sonora | Q Department |
| Sound Designer | Drazen Bosnjak |
| Sound Designer | Jean Baptiste |
| Sound Designer | Jean-Baptiste Saint Pol |
| Productor ejecutivo | Zack Rice |
| Productor de la productora | Guin Frehling |