Refugees Welcome - "Search Racism. Find truth."

FCB Zurich

FCB Zurich Zurich, Suiza

Premios

8813

This ad is part of the ACT Responsible Collection

Marca: Refugees Welcome
País: Alemania

Anunciante: Refugees Welcome

Título	Search Racism. Find truth.
Agencia	FCB Zurich
Campaña	Search racism. Find truth
Anunciante	Refugees Welcome
Marca	Refugees Welcome
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Concienciación social sobre la discriminación racial / étnica / los discapacitados
Lema	Search racism. Find truth.
Sinopsis	After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first.
Medio	Pre-Roll
Duración	207 seconds
Más información	http://www.search-racism-find-truth.com/
Responsable de la creación	Dennis Lück
Director creativo	Andy Lusti
Creative Director Digital	Hanja Baruschke
Director of Content	Emanuel Büchler
Director artístico	Fabian Sigg
Responsable de conceptos / redactor	Sarah Ming
Director artístico	Olivia Hug-Schläpfer
Director artístico	Elgee David Wee
Director artístico	Lia Bellini
Content Director	Marco Frei
Client Service Director	Mark Becher
Director de cuentas	Mirjam Milenkovic
Director de cuentas	Michael Hürlimann
Director de cuentas	Sharon Nehrenheim
Frontend Developer/Designer	Aleksandar Sofranac
Director of Communication Strategy	Mark Becher
Strategy Director	Mark Becher