| Título | The BulletPen |
| Agencia | McCann Worldgroup Colombia |
| Campaña | THE BULLETPEN |
| Anunciante | Ministry of National Education |
| Marca | Ministry of National Education |
| Fecha de primera difusión/publicación | 2015 / 12 |
| Sector Empresarial | Educación estatal |
| Lema | Bullets marked our past. Education will write our future |
| Sinopsis | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news.Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. We captured their attention, by turning an element of war into one of peace: The Bulletpen. And making in it the symbol of our message: “Bullets marked our past. Education will write our future” We offered it to journalists, writers and opinion leaders, Most of whom are writing and drawing with the “Bulletpen” their own idea of a Colombia in peace. And then, everybody wrote with and about it: The Mayor of Bogotá and the President of Colombian The OEA General Secretary Every single national and international communication media. |
| Filosofía | To remind everyone that the future of our country in peace lies in education, we decided to create a unique Christmas gift, turning an element of war into one of peace. The Bulletpen. We transformed bullets into pens as a symbol of our message: “Bullets marked our past. Education will write our future” |
| Problema | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news. Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. |
| Resultado | * National and international media coverage, from US to China, CCTV news, CNN, Deutsche Welle, The Whashintog Post, Lebanon on Time, AFP, LA Stampa Italia, AskaNews, El Mundo Spain, Telemundo International, MSN, news, Yahoo news, La Nación Chile, , Terra news and hundreds of Latinoamerican news websites. * We continue cuantificating the value generate in free press by the campaing. The Bulletpen and our message still generates more and more news from all over the world. More than 500 influential personalities including President Juan Manuel Santos and Luis Almagro General Secretary of the Organization of America States joined together to rewrite the history of the country. * Gina Parody, Minister of National Education went from been perceived as one of the worst ministers to be rank as the best minister of Colombia in a public opinion poll made in march 2016 |
| Medio | Relaciones públicas |
| Duración | |
| Más información | www.baligrafo.org |
| Director ejecutivo de creación | Samuel Estrada |
| Director creativo | Alejandro Bermudez |
| Director creativo | German Camelo |
| Director creativo | Juan Carlos Palma |
| Responsable de conceptos / redactor | Christian Mondragón |
| Responsable de conceptos / redactor | Alejandro Bermudez |
| Responsable de conceptos / redactor | Leon Guzman |
| Director artístico | Monica Beltran |
| Director artístico | José Rodriguez |
| Director artístico | Carlos Zarate |
| Director de cuentas | Andres jimenez |
| Ejecutivo de cuentas | Jaime Suarez |
| Productor | Rossario Carvajal |
| Digital Production | Daniel Vergara |
| Postproducción | Red Mosquito |
| Efectos especiales | Life |
| Producción de sonido | laika Studio |
| Productor | Direktor films |
| Gráficos 3 D | Salvación Studio |
| PR Agency | Corporativa |