| Título | #BuyBackFriday |
| Agencia | Edelman |
| Campaña | #BuyBackFriday |
| Anunciante | IKEA |
| Marca | Ikea |
| Fecha de primera difusión/publicación | 2020 / 10 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | Increasing circularity is vital to sustainability. IKEA makes durable furniture at affordable prices and is focused on sustainability. Its goal is to become a circular company by 2030. IKEA wanted a campaign that would promote its credentials in the sustainability space. Consumers want to see brands take real action.So IKEA did something radical, at an unprecedented global scale... it started buying customers' unwanted furniture back. |
| Medio | Televisión |
| Duración | |
| Productora | Riff Raff Films |
| Responsable de la creación | Stefan Ronge |
| Responsable de la creación | Mattias Ronge |
| Director creativo | Martin Jon Adolfsson |
| Productor | Jane Tredget |
| Director artístico | Sabine Stromsky |
| Responsable de conceptos / redactor | Oscar Muller |
| Director de fotografía | Daniel Landin |
| Chief Client Officer | Ruth Warder |
| Diseñador | Steve Malkerty |
| Diseñador | Chris Wilcox |
| Associate Project Director | Claire Fraser |
| Productor ejecutivo | Lucie Hackman |
| Senior Producer | Cara Hickson |
| Director de proyectos | Stefania Basile |