Título | Rainbow Brands |
Agencia | Dentsu Creative |
Campaña | Rainbow Brands |
Anunciante | Dentsu Inc |
Marca | Dentsu |
Fecha de primera difusión/publicación | 2021 / 6 |
Sector Empresarial | Agencias de publicidad |
Lema | #TogetherWeRainbow |
Sinopsis | Pride 2021: Dentsu and its clients got together to create an integrated campaign to support LGBTQ+ community with a perfect media placement. |
Filosofía | Diversity makes everything beautiful. Even an ad. |
Problema | As Italy debates a draft law that would punish discrimination and incitement to violence against gay, lesbian and transgender people, Vatican is trying to oppose to it. |
Resultado | Dentsu and its clients got together turning themselves into the symbol of diversity to support LGBTQ+ community. Politicians, VIP and Influencer noticed the campaign and spread the message. |
Medio | Prensa y publicaciones |
Duración | |
Chief Executive Officer (CEO) | Stefano Morelli |
Director ejecutivo de creación | Maurizio Tozzini |
Supervisor de arte | Daniele Baglioni |
Copy Supervisor | Gianluca Nucaro |
Designer director | Laura Liguori |
Diseñador | Stefano Tirolese |