MasterFoods - "What’s your dinnertime ritual? "

Clemenger BBDO Sydney

Clemenger BBDO Sydney Walsh Bay, Australia

15251

Marca: MasterFoods
País: Australia

Anunciante: Mars, Inc.

Título	What’s your dinnertime ritual?
Agencia	Clemenger BBDO Sydney
Campaña	Let’s Make Dinnertime Matter
Anunciante	Mars, Inc.
Marca	MasterFoods
Fecha de primera difusión/publicación	2017 / 2
Sector Empresarial	Comida
Filosofía	Mars Food Australia is encouraging Australians to spend dinner at home with the family, in a new campaign for its MasterFoods brand. Masterfoods campaign Created by Clemenger BBDO Sydney, the ad tells the story of a young girl and her dad who share the sauce across the dinner table in a robot-like manner. As the girl gets older it appears as though the ritual starts to fade, until her own child passes the sauce to his grandfather in the same way, making it a tradition across three generations. Directed by Finch’s Jae Morrison, the ad also features a cover version of Stevie Winwood’s ‘Higher Love’ which was performed by Winwood’s daughter, Lilly. The new work follows last year’s launch of the ‘Make Dinnertime Matter’ platform which was inspired by the insight into dinner time rituals that make the meals special. “At MasterFoods we’re proud to have a product range that enables everyone, regardless of cooking ability, time or budget, to ‘Make Dinnertime Matter’”, said Tim Hicks, marketing director at Mars Food, Australia. Luke Hawkins and Ben Smith, creative directors at Clemenger BBDO, said in a release: “We’ve lost count of how many times we’ve watched this film during production, yet every time we do, we’re inspired to get home for dinner. Hopefully the rest of Australia will feel the same”. The campaign will run across Australia and New Zealand through TV and online.
Medio	Televisión y Cine
Duración	30 seconds
Production Company	Finch
Director ejecutivo de creación	Paul Nagy
Director creativo	Luke Hawkins
Director creativo	Ben Smith
Miembro del equipo creativo	Carolina Pinheiro
Miembro del equipo creativo	Guilherme Machado
Head Of Planning	Kit Lansdell
Group Account Director	Charlie Elliott
Senior Account Director	Emily Taylor
Director de cuentas	George Robertson
TV Production	Jo Howlett
Senior Sound Engineer	Anthony Tiernan
Offline Editor	Tim Mauger
Online Editor	Quade Biddle
Director	Jae Morrison
Producer	Claire Thompson