Specsavers Australia - "Cubby House - Should've Gone to Specsavers"

Cummins & Partners

Cummins & Partners St Kilda, Australia

8792

Marca: Specsavers Australia
País: Australia

Anunciante: The Perkins family

Título	Cubby House - Should've Gone to Specsavers
Agencia	Cummins & Partners
Campaña	Cubby House
Anunciante	The Perkins family
Marca	Specsavers Australia
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Ópticos
Filosofía	House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
Medio	Televisión
Duración	30 seconds
Mercado	Nueva Zelanda
Marketing Director	Sarah McInnes
Campaign Manager	Lisa Otterburn
Campaign Executive	Sarah Bragg
Responsable de conceptos / redactor	Michelle Canning
Director artístico	Ben Horewood
Director artístico	Aaron Lipson
Producer	Carol Sinclair
Responsable de la creación	Sean Cummins
Head of TV	Chris Moore
Production	Chris Moore
Group Account Director	Marnie McKenzie
Chief Executive Officer (CEO)	Chris Jeffares
Responsable de cuentas de agencia	Christina Meurer
Account Director	Kyle Berns
Responsable de cuentas de agencia	Dominique Grainger
Productora	Scoundrel
Productor ejecutivo	Adrian Shapiro
Director	Tim Bullock
Director de fotografía	Dan Lee
Producer	Kate Gooden
Post Production Company	The Butchery + The Refinery
Colourist	Martin Greer
Producer	Freya Maddock
Online Artist	Eugene Richards
Sound Company	Risk Sound
Sound Engineer	Dylan Stephens
Producer	Brodie Mattner