| Título | The Swap |
| Agencia | Publicis Italy |
| Campaña | The Swap |
| Anunciante | Renault |
| Marca | Renault Dacia |
| Fecha de primera difusión/publicación | 2017 / 4 |
| Sector Empresarial | Automotor |
| Sinopsis | Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium. Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place. Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view. |
| Medio | Case Study |
| Duración | |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Director ejecutivo de creación | Cristiana Boccassini |
| Director ejecutivo de creación | Bruno Bertelli |
| Director creativo | Francesco Martini |
| Director creativo | Alessandro Izzillo |
| Responsable de conceptos / redactor | Francesca Vitello |
| Responsable de conceptos / redactor | Michele Dell |
| Director artístico | Laura Aondio |
| Director artístico | Giorgio Luchetti |
| Digital Project Manager | Vittorio Cafiero |
| Responsable de cuentas de agencia | Simona Coletta |
| Responsable de cuentas de agencia | Giada Salerno |
| Responsable de cuentas de agencia | Benedetta Virga |
| Responsable de cuentas de agencia | Giulia Ratti |
| Productor de la agencia | Laura Pace |
| Productora | Bedeschi Film s.r.l. |
| Realizador | Gigi Piola |
| Assistant Director | Alberto Poli |
| Director de fotografía | Maxime Alexander |
| Productor ejecutivo | Federico Salvi |
| Productor de la productora | Martina Vanoli |
| Montador | Fabrizio Squeo |
| Director de publicidad | Paola Repaci |
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