Havaianas - "Dance"

AlmapBBDO

AlmapBBDO São Paulo, Brasil

31739

Marca: Havaianas
País: Brasil

Anunciante: Alpargatas

Título	Dance
Título (Lengua original)	Dance
Agencia	AlmapBBDO
Campaña	Original do Brasil
Anunciante	Alpargatas
Marca	Havaianas
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Calzado
Sinopsis	Havaianas, which has been winning over the market and the public all over the world, launches its first international film. “Dance,” created by AlmapBBDO, features a couple that meets at the top of one of Brazil’s most iconic landmarks, Sugarloaf Mountain, and begins to dance. As the two dance, they slip the country’s most famous sandals on and off their feet, creating a , unpretentious choreography conceived by Carlinhos de Jesus. The commercial is part of the brand’s new global campaign. “Dance” is a celebration of Brazilian culture and style. The film maintains a spontaneous and informal tone that pays tribute to the brand’s history, with a commercial as timeless as Brazil’s most famous sandals. Using as a reference the classic dance tutorials, in which feet drawn on the floor instruct the dancer how to move, pairs of Havaianas turn into choreographed steps. 1,100 pairs of different colored Havaianas were used during the filming, which required more than a month of preparation and rehearsals. “Dance” is produced by Landia and directed by Rodrigo Saavedra. The soundtrack, too, is noteworthy, composed especially for the film by Satélite Áudio. The campaign carries the title “Original do Brasil desde 1962”[“The Original from Brazil since 1962”] in Portuguese, emphasizing the word “original”, which is written the same way and has the same meaning in different languages. In this manner not only the campaign name but its message, too, will be understood in all countries: Havaianas is the sandal created in Brazil, is part of Brazilians’ life, and brings the joy, spontaneity and informality of the country and of its people to the rest of the world.
Filosofía	O primeiro comercial global de Havaianas, “Dança”, é uma deliciosa coreografia que celebra não só a marca Havaianas, mas a cultura e estilo de vida dos brasileiros.
Medio	Televisión y Cine
Duración	60 seconds
Producer de gráfica	Landia
General Creative Director	Luiz Sanches
Director ejecutivo de creación	Bruno Prosperi
Montador	Daniel Oksenberg
Montador	Tiago Gil
Director artístico	Andre Sallowicz
Director artístico	Luciano Lincoln
Productor ejecutivo	Sebastian Hall
Productor ejecutivo	Carolina Dantas
Realizador	RODRIGO SAAVEDRA
Fotógrafo	Daniel Abello
Steadicam	Eric Catelan
Set Design	Tiago Gil
Productora	Nash
Musical Producer	Satélite
Producción de sonido	Satélite
Client Services	Fernanda Costa
Client Services	Carla Finamore
Client Services	Cristina Chacon
Client Services	Mariana Silveira
Client Services	Italo Vetorazzo
Client Services	Samia Reiter
RTV	Vera Jacinto
RTV	Elisa Mello
RTV	Ana Paula Casagrande
Planificador de cuentas	Cintia Gonçalves
Planificador de cuentas	Sérgio Katz
Plaaning	Utymo Oliveira
Planificador de cuentas	Vanessa Sakamoto
Planificador de cuentas	Beatriz Scheuer
Media Team	Carla Durighetto
Director de publicidad	Carla Schmitzberger
Director de publicidad	Rui Porto
Director de publicidad	Christina Assumpçao
Director de publicidad	Eliana Vilches
Director de publicidad	Marcelo Vecchi
Director de publicidad	Maria Fernanda Candeloro