Título | Capa Vs. War |
Agencia | INNOCEAN Europe |
Campaña | Capa vs War |
Anunciante | Robert Capa Contemporary Photography Centre |
Marca | Robert Capa Contemporary Photography Center |
Fecha de primera difusión/publicación | 2024 / 2 |
Sector Empresarial | Cultura, ocio y deporte |
Sinopsis | The campaign uses images taken in the last century by the worldwide praised and recognized war photographer Robert Capa, but specifically chooses to show the ones that transcend time and can be mistaken for pictures of ongoing conflicts. It becomes evident how the campaign refers to the beliefs and ideas that the Hungarian photographer had for a world free of war. As once said by Capa himself, "I hope to stay unemployed as a war photographer till the end of my life." |
Filosofía | Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think. |
Medio | Case Study |
Duración | |
Fotógrafo | Robert Capa |
Director de publicidad | Kőrösi Orsolya |
Responsable de la creación | Gabriel Mattar |
Director ejecutivo de creación | Ricardo Wolff |
Supervisor de arte | Maso Correa Heck |
Director artístico | Ailton Henriques |
Responsable de conceptos / redactor | Axel Fonteyne |
Director artístico | Luis García-Purriños |
MOTION DESIGN | Carlos Suárez |
Group Director | Jürgen Zienicke |