Subway - "Subway Logo"

Turner Duckworth

Turner Duckworth London, Reino Unido

13445

Título	Subway Logo
Agencia	Turner Duckworth
Campaña	Subway Visual Identity
Anunciante	Doctor's Associates, Inc.
Marca	Subway
Posted	Octubre 2018
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH).
Medio	Prensa y publicaciones
Duración	70 seconds
Creative Agency	Turner Duckworth
Head of Design	David Turner
Head of Design	Bruce Duckworth
Director creativo	Andy Baron
Responsable de conceptos / redactor	Colin Corcoran
Fotógrafo	Marion Luttenberger
Tipógrafo	Ian Brignell
Director ejecutivo de creación	Sarah Moffat