Sunga Choi
Director artístico at Cheil Worldwide
Seoul, Corea del Sur
TítuloThe Last Wish
Agencia
Campaña The Last Wish
Anunciante Samsung
Marca Samsung
Fecha de primera difusión/publicación 2016 / 5
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis In divided Korea, there are people who haven’t seen their families in 70 years. Their last wish is to see the faces of their loved ones again. Starting with old photographs of relatives from before the Korean War, age progression software was used to predict how the missing family members of 23 participants might look today. The resulting photographs were featured in an exhibition which told the stories behind the pictures. Another example from Samsung of how technology can touch human lives.
Medio Case Study
Duración
Director artístico
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de la creación
Director creativo
Productora
Productora
Productora
Productora
Productor
Productor
Productor de la agencia

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