| Título | Straight Outta |
| Agencia | R/GA |
| Campaña | Straight Outta |
| Anunciante | Beats Electronics LLC. |
| Marca | Beats By Dr Dre |
| Fecha de primera difusión/publicación | 2015 / 8 |
| Sector Empresarial | Televisión, alta fidelidad, video, equipo de música y accesorios |
| Sinopsis | Where did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board. |
| Medio | Interactivo |
| Duración | |
| Director artístico | Ami Lewis |
| Director creativo | Will Esparza |
| Director creativo | Zach Hilder |
| Director creativo | Jason White |
| Director creativo | Daniel Ilic |
| Diseñador | Doug Alves |
| Diseñador | Stanley Chen |
| Diseñador | Alejandro Larramendi |
| Diseñador | Natalie Lui |
| Diseñador | Andy An |
| Diseñador | Scott Hiers |
| Productor | Tracy Moore |
| Productor de la agencia | Shane Chastang |
| Productor de la agencia | Mark Demyanovich |
| Director ejecutivo de creación | Omar Johnson |
| Fotógrafo | Jonathan Mannion |