André Cardoso
São Paulo, Brasil
TítuloDonate Your Talent
Agencia
Campaña #doeseutalento
Anunciante Santa Casa de Misericórdia
Marca Santa Casa de Misericórdia de São Paulo
Fecha de primera difusión/publicación 2016
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials.
Medio Interactivo
Duración
Head of Art
Director creativo
Account Team
Photography Director
Director creativo
Responsable de la creación
Producer de gráfica
Productor de la agencia
Account Team
Director artístico
Director artístico
Illustrator
Productor de la agencia
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Realizador
Realizador
Realizador
Account Team
Producer de gráfica
Media Team
Media Team
Media Team
Media Team

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