Título | Donate Your Talent |
Agencia | J. Walter Thompson Brazil |
Campaña | #doeseutalento |
Anunciante | Santa Casa de Misericórdia |
Marca | Santa Casa de Misericórdia de São Paulo |
Fecha de primera difusión/publicación | 2016 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials. |
Medio | Interactivo |
Duración | |
Head of Art | Fabio Simoes |
Director creativo | Diego Wortmann |
Account Team | Fernanda Knijnik |
Photography Director | CARLOS VECCHI |
Director creativo | Mariana Borga |
Responsable de la creación | Ricardo John |
Producer de gráfica | Flavio Colella |
Productor de la agencia | Marcia Lacaze |
Account Team | Daniela Flores |
Director artístico | Marcelo Monzillo |
Director artístico | Diego Limberti |
Illustrator | Diego Limberti |
Productor de la agencia | Ana Mello |
Director artístico | André Cardoso |
Responsable de conceptos / redactor | Renata Freitas |
Responsable de conceptos / redactor | Hiroito Takahashi |
Realizador | Fred Luz |
Realizador | Fernanda Rotta |
Realizador | Kitty Bertazzi |
Account Team | Lilian Chwartzmann |
Producer de gráfica | Josiane Toniolo |
Media Team | Isabella Barros |
Media Team | Gian Silva |
Media Team | Lucas Cavalcante |
Media Team | Camila Rodrigues |