Sunfeast Mom’s Magic - "Mother's day"

Ogilvy Bangalore Bangalore, India

7059

Título	Mother's day
Agencia	Ogilvy Bangalore
Campaña	Mother's Day
Anunciante	ITC Foods
Marca	Sunfeast Mom’s Magic
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Bizcochos, pan, galletas de centeno
Lema	Mother's day
Sinopsis	The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.
Filosofía	This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Resultado	10 million views in 5 days. And still counting.
Medio	Web Film
Duración	207 seconds
Más información	https://www.youtube.com/watch?v=cDo1Bi7o0N0
Group Chief Creative Officer and Vice Chairman	Sonal Dabral
Chief Creative Officer – South	mahesh gharat
Chief Creative Officer – South	Azazul Haque
Responsable de conceptos / redactor	Mahesh Gharat
Responsable de conceptos / redactor	Nilesh Kulkarni
Director	mahesh gharat
Compositor de música	Subhajit Mukherjee
Producer (Hungry Films)	Dharam Valia
Executive Vice President and Head of Advertising – South	Tithi Ghosh
Account Management	Raghav Chitra
Account Management	Anvita Arora