Productor
at
Melmac films
| Título | Step Into The Blue Shoes Case Study |
| Agencia | YoupanquiBBDO |
| Campaña | Step into The Blue Shoes |
| Anunciante | Center of Diagnoses and Treatment of Autism Peru |
| Marca | Center of Diagnoses and Treatment of Autism Peru |
| Fecha de primera difusión/publicación | 2016 / 4 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years. |
| Medio | Case Study |
| Duración | |
| Responsable de la creación | Miguel Leon |
| Director creativo | Renato Farfán |
| Responsable de conceptos / redactor | Renato Farfán |
| Director artístico | Mario Cedron |
| Director artístico | Andres Ortiz |
| Diseñador | Andres Ortiz |
| Planificador de cuentas | Daniel Pachecco |
| Executive | Alfredo Echevarria |
| Productora | Melmac films |
| Productora | Mundano Films |
| Productora | Tunche Films |
| Realizador | Fito torres |
| Director de fotografía | Christian Valera |
| Editing and Post-production | Melmac |
| Editing and Post-production | Alberto Valle |
| Gaffer | Julio López |
| Camera Assistant | Danil Massip |
| Lighting | Jose Vasquez |
| Mounting & Post | Jorge Vivanco |
| Productor | Diego Alvarez |
| Audio | Sordo |
| General Producer | Nicolas Pedreros |
| Productor ejecutivo | Natalia Gamarra |
| Miguel Tataje | |
| Luis García | |
| Música | Steve Goulden |