INfluencia - "Buff your Brain 2"

Glory Paris

Glory Paris Paris, Francia

5721

Marca: INfluencia
País: Francia

Anunciante: INfluencia

Título	Buff your Brain 2
Título (Lengua original)	Musclez votre esprit 2 (anglais)
Brief	The trends and creativity magazine INfluencia is leading the fight against cerebral malnutrition, in a print and digital advertising campaign. Today's entertainment-orientated society has really taken its toll on our brain. It has become increasingly obvious that our intelligence is slowly going down the drain. The digital era we live in, our easy access to the internet, the proliferation of intellectually poor content directly accessible on our smartphones, tablets and computers: these are all to blame for our brain’s worsening condition. More than just a simple magazine, INfluencia is a work tool capable of nourishing the brain. It is a place where we come for inspiration, to enrich ourselves intellectually and professionally. It also unites the fields of advertising, medias, marketing, creativity and start-ups. Unfortunately, cerebral malnutrition is nothing to be joked about. It is a grave condition, full of consequences. This alarming observation is what INfluencia based itself upon to come up, with a shocking campaign, aiming to make people realize what’s actually happening to their brain. As disturbing as disconcerting, the images of this preventive campaign represent the portraits of literally thick headed people. Using all these cranial love handles and inelegant physiques, INfluencia boldly invites us to prefer a more refined brain food. These print ads will be supported by a digital campaign, informing the readers of INfluencia of the amount of calories they will lose while reading the magazine’s different articles.The more qualitative content they’ll read, the more calories they’ll lose. Their cerebral fat will soon be nothing more than a bad memory. As everybody knows, like all muscles in a body, the brain also needs exercise
Agencia	Glory Paris
Campaña	Musclez votre esprit
Anunciante	INfluencia
Marca	INfluencia
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Periódicos, revistas, libros
Sinopsis	The trends and creativity magazine INfluencia is leading the fight against cerebral malnutrition, in a print and digital advertising campaign. Today's entertainment-orientated society has really taken its toll on our brain. It has become increasingly obvious that our intelligence is slowly going down the drain. The digital era we live in, our easy access to the internet, the proliferation of intellectually poor content directly accessible on our smartphones, tablets and computers: these are all to blame for our brain’s worsening condition. More than just a simple magazine, INfluencia is a work tool capable of nourishing the brain. It is a place where we come for inspiration, to enrich ourselves intellectually and professionally. It also unites the fields of advertising, medias, marketing, creativity and start-ups. Unfortunately, cerebral malnutrition is nothing to be joked about. It is a grave condition, full of consequences. This alarming observation is what INfluencia based itself upon to come up, with a shocking campaign, aiming to make people realize what’s actually happening to their brain. As disturbing as disconcerting, the images of this preventive campaign represent the portraits of literally thick headed people. Using all these cranial love handles and inelegant physiques, INfluencia boldly invites us to prefer a more refined brain food. These print ads will be supported by a digital campaign, informing the readers of INfluencia of the amount of calories they will lose while reading the magazine’s different articles.The more qualitative content they’ll read, the more calories they’ll lose. Their cerebral fat will soon be nothing more than a bad memory. As everybody knows, like all muscles in a body, the brain also needs exercise
Medio	Prensa y publicaciones
Supervisor de clientes	MUSNIK ISABELLE
Supervisor de clientes	Gaël Clouzard
Director ejecutivo de creación	Arnaud Le Bacquer
Director ejecutivo de creación	Hugues Pinguet
Director de cuentas	Alain Couve
Director de proyectos	Meriem Bouthiba
Director artístico	Leslie Guilmin
Responsable de conceptos / redactor	Pierre Griffon
Responsable de conceptos / redactor	Lucas Périssel
Retocador	La Souris sur le Gâteau
Fotógrafo	Jean-Marie Cras