HSBC UAE - "HSBC UAE- I Recommend Mum"

J. Walter Thompson MEA

J. Walter Thompson MEA Beirut, Líbano

3225

Título	HSBC UAE- I Recommend Mum
Agencia	J. Walter Thompson MEA
Campaña	I Recommend Mum
Anunciante	J. Walter Thompson Dubai
Marca	HSBC UAE
Posted	Junio 2016
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination.
Medio	Web Film
Duración	130 seconds
Production (Agency)	Space Plum
Productor de la agencia	Boki Prekovic
Productor de la agencia	Igor Petrovic
Dirección artística	Akhilesh Bagri
Dirección artística	Gautum Wadher
Responsable de cuentas de agencia	Nermine Barrada
Responsable de cuentas de agencia	Rula Hajjar
Responsable de cuentas de agencia	Nabil Elkourdy
Responsable de cuentas de agencia	Patrick AbouChahla
Strategy/Planning	Helina Asefa
Digital Production	Aly Seif Al Nasr
Agency	J. Walter Thompson Dubai