| Título | Great Brits |
| Agencia | krow Communications |
| Campaña | Great Brits |
| Anunciante | DFS |
| Marca | DFS |
| Fecha de primera difusión/publicación | 2016 / 8 |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería |
| Sinopsis | the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. |
| Filosofía | Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. |
| Medio | Televisión |
| Duración | |
| Montaje | Big Buoy |
| Empresa de creación sonora | Jungle Studios |
| Música | Finger Music |
| Productora | Outsider |
| Postproducción | The Mill London |
| Director ejecutivo de creación | Nick Hastings |
| Director creativo | Darryl George |
| Director creativo | Jon Mitchell |
| Planificador de cuentas | Aileen Ross |
| Business Director | Blake Armstrong |
| Director de cuentas | Felicity Pelly |
| Ejecutivo de cuentas | Camilla Renny-Smith |
| Head of TV | Emma Rookledge |
| Productor de la agencia | Davina Hickson |
| Realizador | Pedro Romhanyi |
| Productor de la productora | Gareth Francis |
| Director de fotografía | Tat Radcliffe |
| Director de fotografía | Ray Coates |
| Montador | Sam Bould |
| Postproducción | Richard Hawkins |
| Colorista | James Bamford |
| Sound Designer | Owen Griffiths |
| Productor de la agencia | Kate Bailey |
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