Director de fotografía at Audio Militia

Hyundai Staria - "GIF / JIF"

King James the Second

King James the Second Johannesburg, Sudáfrica

1189

Marca: Hyundai Staria
País: Sudáfrica

Anunciante: Hyundai South Africa

Título	GIF / JIF
Agencia	King James the Second
Campaña	Make Space For Different
Anunciante	Hyundai South Africa
Marca	Hyundai Staria
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Furgonetas
Filosofía	To promote its new STARIA model, Hyundai has launched a trio of comical campaigns from King James Johannesburg and director Grant de Sousa (represented in the UK and US by Great Guns). ‘Make Space For Different’ captures three classic debates, accidentally ignited by unsuspecting protagonists: triangular versus rectangular sandwiches, teabag in versus out, and the pronunciation of ‘GIF’. As the tension rises, the ceiling lowers, and the room becomes increasingly cramped as more and more people battle to offer their two cents. Contorting their bodies to escape through hidden passageways, our protagonists finally find themselves in a place where they and their opinions can enjoy room to breathe: inside the new Hyundai STARIA. Agency King James Johannesburg approached Great Guns director Grant de Sousa with the brief to translate ‘Make Space For Different’ into a visual metaphor, armed with the idea of a shrinking space. Aiming for a subtle execution, Grant worked to craft a campaign that was fresh and rewatchable, setting up a cinematic formula to repeat across each one. He also focused on the actors’ performances, knowing these would be central and crucial to the campaign’s success. To craft the shrinking rooms, the crew had to redress the same set nine times over the course of two days, including all the car pack shots and interiors. Requiring extensive planning, the team worked closely with the art director, who had a vision for redoing the same space while keeping it distinguishable and functional. One particularly effective trick was making the ceilings 3D - saving the crew redresses and allowing for more graphic executions on them.
Medio	Televisión
Duración	50 seconds
Director de publicidad	Oscar Makola
Director de publicidad	Siyabulela Mafanya
Director de publicidad	Nontokozo Biyam
Director de publicidad	Meagan Alexander
Director ejecutivo de creación	Graeme Jenner
Director creativo	Harry Mackenzie
Creative Group Head - Copywriter	Skhumbuzo Tuswa
Creative Group Head – Art Director	Lauren Mitchell
Business Unit Director	Kay Motuba
Responsable de cuentas de agencia	Makagiso Mokoena
Productor de la agencia	Joshua Michael
Productor de la agencia	Katherine Jones
Productora	THEY
Realizador	Grant De Sousa
Productor ejecutivo	Darren Gordon
Productor delegado	Johnny Mabeba
Director de producción	Nambita Ntsaluba
Director de fotografía	Rick Joaquim
Key Grip	Tyler Geldenhuys
Key Grip	Clinton Heath
Gaffer	JP Du Preez
Director artístico	Keenan McAdam
Props Master	Cara Falkan
Wardrobe	Lindiwe Mayisela
AD	Sean O' Sullivan
Stunt	Gabriel Simelane
Stunt	Eric Zulu
Sound Recordist	Tony Honeybun
Offline & Online Post Production	Left Post Productions
Offline Editor	Evi Katz
Online Artist	Keno Naidoo
Music / Sound Design	Audio Militia
Sound & Music Head Producer	Catherine Grenfell
Colorista	Jaryd Dutoit