| Título | True Match |
| Agencia | McCann London |
| Campaña | #YoursTruly |
| Anunciante | L'Oréal |
| Marca | L'Oréal Paris |
| Fecha de primera difusión/publicación | 2016 / 8 |
| Sector Empresarial | Maquillaje facial |
| Sinopsis | The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign. |
| Problema | L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them. |
| Medio | Relaciones públicas |
| Duración | |
| Managing Partner | Lisa Conway |
| Director de publicidad | Adrien Koskas |
| Director de publicidad | Anika Majithia |
| Director creativo | Robert Brown |
| Miembro del equipo creativo | Regan Warner |
| Managing Partner | Lisa Conway |
| Strategic Business Lead | Alison Webber |
| Director de cuentas | Shelley Bowcher |
| Responsable de cuentas de agencia | Leyla Tezcan |
| Ejecutivo de cuentas | Emma Reitman |
| Director de proyectos | Louise Hawthornthwaite |
| Planificador de cuentas | David Frymann |
| Productora | Storner |
| Realizador | Fabien Constant |
| Fotógrafo | Flavien Prioreau |
| Director de fotografía | Arnaud Carney |
| Montador | Maxime Gillier |
| Productor ejecutivo | Pierre Garnier |
| Postproducción | Digital Conspiracy |
| Postproducción | Tag |
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